The Belize Tourism Board signed an agreement with the University of Belize to update the National Sustainable Tourism Master Plan of Belize. The decision is in direct response to the impact of COVID on the tourism sector and the accompanying market shocks. Based on the events over the past two years, it is a smart strategic move that will enable Belize to remain competitive and thus progress their future tourism path.
Hopes are high that the project will allow for an assessment of Belize’s tourism standing. It will target gaps that exist in the country’s tourism strategy as well as any opportunities in new travel trends. The aim of these processes is to strengthen Belize’s tourism product and facilitate future growth and development.
Agreement with the University of Belize
Technical experts from the University of Belize will be leading the project. The 10-month consultancy will include a partnership with a small team from the University of Melbourne in Australia. The team will focus on spatial planning and will engage stakeholders in the public, private and civil sector.
The Hon. Anthony Mahlet, Minister of Tourism and Diaspora Relations, sees the partnership as a necessary action. It will allow the country to get its tourism industry back on track. He also said the industry can take an “evolutionary step” as they strive for “new, resilient, innovative and sustainable growth in tourism”.
The partnership was commemorated with a signing ceremony in the presence of several dignitaries. Other speakers and attendees at the event included representatives from the University of Belize, the UB Board of Trustees, and the Ministry of Tourism & Diaspora Relations.
Image: The Belize Tourism Board